B2B Advertising Agency – Client Fastmetrics
Fastmetrics is a dedicated business ISP. They are one of the top choices of Internet Service Providers for businesses throughout the San Francisco Bay Area and LA.
Fastmetrics hired Vinson Advertising to brand their internet, phone services and products with a goal of increasing sales. We accomplished this task by using news talk radio. We started with short name recognition ads. We positioned Fastmetrics as strong choice for improving internet speed with fiber internet for businesses that have 10+ employees. (Please play radio ad 1)
The media plan was scientifically designed to reach potential customers enough to gain top of the mind awareness each month for the name Fastmetrics and Fastmetrics brand keywords. Thus if you just moved to San Francisco and started listening to the stations we advertised on you should be aware of Fastmetrics within 30 days.
Then we increased the length of the ads, the frequency and used comedy on radio to point out flaws in the competition. (Please play included ad 2 and 3). We also introduced additional products, services and branding keywords. (Cloud phones etc.)