Entertainment Advertising Agency – Client Driven Raceway
We have done many entertainment advertising campaigns for Driven Raceway. Driven Raceway is Northern California’s premiere Indoor Kart Racing and Family Entertainment facility.
We used a cameraman and a rigger from Industrial Light and Magic to rig cameras onto the go-carts. To give the illusion that the go-cart runs into the camera we used a mirror at a 45 degree angle with the camera aiming straight down. We bought 4 mirrors and did 4 takes to get the shot. Check out the ad. All of the spectators are friends of ours